The Danes bring SisterS Point to Jabong

India’s leading fashion destination, Jabong.com unveils Denmark’s high street brand SisterS Point in India. The exclusively launched collection covers all new and existing trends for the Indian market. SisterS point offer styles in various shapes and construction, together with the extensive incorporation of various prints and colors, into their stylish range.

Commenting on the launch, Mr. Rasmus Buus Nielsen, CEO and co-ownerSisterS Point said, “We have created the brand through our drive and ability to convert trends influenced from the catwalks into head-turning fashion, for women and girls, at great prices. We are extremely thrilled to announce our entry in India exclusively through Jabong.com, the company which shares the same zeal as us in delivering the best to their customers. The importance of delivering quality & standard has helped us not only maintain a fantastic relationship with our customers, but to also win the hearts of women across 20 countries with our products, since our foundation in 1994. We are looking for a great association with Indian customers.”

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SisterS Point does not come up with their collections in a traditional way. The brand always endeavors to test new ideas in the market. The brand’s focus is on those who follow different fashion trends, and not just follow any particular theme for their wardrobe, every season.  The wider target audience is from the age group 15-25; it is for the fashion forward girl who keeps up with the high street trends. The intent of the brand is to provide what their target group needs, and not just something that they should just follow.

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The styles are designed in Denmark, with an influence of high street fashion of Northern Europe. The brand enjoys the reputation of good quality and value for money products in the market. SisterS point makes high street fashion for all moods and occasions, using the inspiration of yesterday’s catwalk show. The main focus is to cater to the need of fashion conscious generation who craves for the latest high street fashion trends.

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The stunning collection is available in grey, charcoal, black, white, cobalt, royal Blue, wine red, pink, neon and shades of blush. Prints like marble, check, houndstooth, letters and graphics, make the collection look even more gorgeous.The collection is available in different fits like loose, long or cropped, and styles like lace, mesh, metallic and sequins. The collection is priced between INR 1490 – 3490.

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The aim is to target fashion conscious girls and women, who have a passion for on-trend products and style. Across the world SisterS Point is known for delivering the hottest styles straight to their favourite shops. These collections are now a click away on www.jabong.com