High Fashion comes to your online shopping carts right from the ramps!


Talking about the Jabong Online Fashion Week !

Top Fashion Comes To Delhi as the Jabong Online Fashion Week kicked off from February 11 till Feb 17. Sure, the city is a host to a number of fashion events every other day, but this one had to categorized as ‘Event The Month’, and we all know why! Jabong is a fashion hub that caters to the fashion needs of metropolitans throughout the country. Their collections are inclusive of everything right from the classy chic to the casual cat or the desi stuff and are perfect for the value conscious men and women of today. They have got it all and it easily strikes a chord with all fashion buyers.

We bring straight to you what Jabong introduced through their Online Fashion Week and what it has done to avail designer fashion online; rather going store to store and searching for that designer outfit that’s been haunting you .

The Fashion Shows!

The week was lined up with a number of shows, precisely structured for promoting the budding fashion talents in the fraternity. The week saw a number of events too where everything was showcased as a  ‘watch & shop’ theme.

Day one – Dorothy Perkins wins my heart!


The Pantaloons Show inaugurated the fashion week showcasing their Spring/Summer collection followed by the Dorothy Perkins Spring/Summer 2015 collection. We entered the show area around 6:15pm and the show started off in a few minutes. With models taking a walk off the ramp in these eye pleasing summer dresses, I couldn’t help but already take mental notes of checking out all this stock on Jabong once launched.

The day ended on a high note with a star studded show while the week was itself a gala that saw celebrity showstoppers showcasing vivacious collections from some amazing designers like Preeti S Kapoor Designs, Nitya Bajaj, Niket Mishra Couture and Rahul Singh.

Checking out the Marketing Section!

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What a visual treat, and other treats too. The event had a Marketing Section that previewed collections from all fashion buds lightening up the fashion of the city. At the Marketing Section, there were pretty stalls lined up with the best of their collections, which were apparently were also on sale!

The section was full of the most quirkiest fashion accessories and clothing of all kinds – be it shoes, dresses for the little divas (by Pooja Wang), desi wear by Renu Singh, Shivani Bhargava and The Dramaqueens, casual kurta styling by The Meraki Project, summer dresses by Ridress and the remixed collection of Nilofer and Jai along with super cool clutches and accessories by Crimson, or the super stylish footwear collection of SKO.

In terms of accessories, what caught my eye (and mind) was the quirky, rather eccentric collection of sunglasses and ear cuffs by Pattaka. They also had super stylish items right from unique ring designs to bow-ties for the hipster in you along with frames, neck pieces, clutches and not forgetting the ear cuffs.

So while you may not have attended the event but you can still avail its perks! Go online and caress that little shopaholic you! WARNING- Your bank balance may fairly suffer! 😉

Aarti Verma